The Agile Startup Week 19: The Pitch Video Unveiled!

Note: The Strategic Agility Institute has been following GILD Collective, a startup in the crafting industry, from its inception to its current adventures as a growing startup. Check out previous posts to get up to speed on this project. 

Photo credit: Zachariah Cole Photography. 

Photo credit: Zachariah Cole Photography. 

During the past few weeks, I’ve mentioned GILD Collective’s pitch at Demo Day, the Oct. 7 event that culminated the Cincinnati-based startup’s time in The Brandery’s formal accelerator program. I mentioned how I thought it went quite well—acknowledging, of course, that I’m not an unbiased judge of that. (Meaning that I’m part of the crowd that wants to see GILD Collective succeed.)

Without further ado, therefore, I’ll let you watch their pitch and judge for yourself.

Here it is. 

Not bad, right? 

In the weeks since that pitch, the team has been working on following up on a variety of inquiries from potential investors. They’ve even received their first verbal commitment of investment. It’s not on paper yet, but that’ll likely change soon. And the team is heading to Chicago and New York City soon for more pitching and business development. 

Interestingly, the team’s ratings of volatility, uncertainty, complexity and ambiguity (VUCA) during the past week were low. In fact, this was the lowest-VUCA week they’ve had since I first started asking them 19 weeks ago. They anticipate that the VUCA might increase slightly next week.     

Here are the summaries of their ratings of each aspect of VUCA. 

The team continues to evolve in efforts to bolster their efficiency and effectiveness. 

One critical piece of the GILD Collective customer experience is something that most of us take for granted: timely shipping. If the people who pay GILD Collective don’t receive their crafting project kits on time, the party isn’t going to go well. 

The team has had a few issues with their prior use of the United States Postal Service (USPS) for deliveries, resulting in them having to bend over backwards at the last minute to ensure their customers stay happy. For example, they once paid someone to drive kits about two hours northeast from Cincinnati to Columbus because USPS had failed them. 

So the team decided this week to drop USPS in favor of United Parcel Service (UPS). They’re hopeful that this change will reduce headaches on their end while maintaining a superior experience for their customers. One sure way that it'll be helpful is that UPS will pick up items directly from them, so they'll no longer have to go to the post office. And that's certainly time they'd rather spend elsewhere. 

Be sure to check back in next week for another update from GILD Collective as they navigate the VUCA world of startups. 

About GILD Collective
GILD Collective is the brainchild of three friends—Kelsey Pytlik, Rachel Bauer McCreary and Jessie Deye. It’s a business focused on crafting, which happens to be about a $29 billion industry. GILD Collective seeks to join that industry by offering instructor-led craft parties, in which customers will pick the project, location and participants. GILD Collective will bring the supplies and expertise, allowing party participants to explore their creative sides and make something with their own hands. For more information, visit:

About The Strategic Agility Institute™
The Strategic Agility Institute™ (SAI) is a collaborative, global effort dedicated to the production and communication of agility-focused knowledge. We're building a community founded upon a common interest in helping people and organizations become agile and thrive in the face of volatility, uncertainty, complexity and ambiguity. For more information, visit: